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STATIC | VIDEO | CREATOR briefs for every concept
Connect your Meta Ads account to pull in top performing ads with full metrics.
Select a concept from the sidebar, or generate briefs for the whole month.
4C Research Engine — Company, Consumer, Culture, Category
PR, brand mentions, founder updates, internal intel, website changes
Reviews, forums, VoC, pain points, audience segments, sentiment
Viral trends, memes, TikTok, Reddit, subcultures, cultural moments
Competitor ads, launches, pricing, market gaps, winning strategies
Customer reviews → VoC quotes, pain points, benefits, personas, ad hooks, creative angles
Shopify customers → RFM segmentation → AI enrichment → audience personas → Meta targeting
Strategy source, marketing calendar, insights, ideas, ad volume calculator, creative mix planner
Offer → Audience → Inspo → Brief — guided creative development for a single concept
Pull customer reviews automatically from your Shopify store via Judge.me
Paste reviews or upload a CSV file
Uses Claude AI + web search to find and extract customer reviews from across the internet — Amazon, Reddit, TikTok, YouTube, blogs, and review sites.
Pull customer data and orders from your Shopify store
Select categories to research and optionally provide a custom prompt to guide the research.
Upload everything about your brand in one place. All info here is used as context for brief generation and QC compliance checks.
Mission, values, origin, unique selling props, brand personality
Personas, demographics, psychographics, pain points, desires
Ingredients, benefits, pricing, SKUs, features, specs
Competitive landscape, differentiation, positioning
Voice, tone rules, vocabulary, do/don't language
Colors, typography, logo usage, imagery style, moodboards
Headline styles, CTA formats, character limits, banned words
Required disclaimers, approved claims, FTC rules, legal copy
Enter the full path to a folder containing ad files (mp4, jpg, png, etc.)
Uses Gemini 3.1 Pro (primary), Claude Vision (backup), and GPT 5.4 (third fallback) to analyze each ad and apply 1-2 Signal Space taxonomy tags.
AI vision analyzes each ad to extract OCR text, visual descriptions, scene-by-scene breakdowns, creative strategy, and reverse-engineered production briefs. Videos also get audio transcription.
Enter a folder path. Subfolders will be scanned and used as tags.
Sign in with Google to browse your Drive and import assets directly.