ABG
Customer Voice
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Customer research, continuously

Create your first interview program.

Set the questions the business needs answered, capture approved brand context, and let the interviewer pursue specific evidence without drifting.

New research program

Define the interview lane

Private respondent link

Interview invite created

Anyone with this bearer link can begin the configured interview until it expires. Do not place it in public documents.

Questionnaire import

Adapt questions to this brand

Upload a DOCX, TXT, or Markdown questionnaire (4 MB max). The source file is stored privately. Product/category language is adapted only from this program’s pinned brand context.

Versioned Shopify reward

Add interview incentive

Saving creates or updates a draft. Approval freezes its commercial terms; making it live verifies Shopify’s write_discounts access.