Daily · Launch Watch

Pacing.

Is each new launch tracking like a past winner — and a winner of which band?
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What last week proved

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Winner benchmark · by day

Bands = lifetime-revenue quartiles among winners only (ROAS ≥ 1.5 & spend ≥ $1k) — so even the lowest band is the smallest winners, not $0-revenue ads. Each cell = median (p50) cumulative value at that day since launch — the yardstick a new launch is paced against.
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Launches

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Winner pacing curves

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Engagement · winner benchmark

lifetime · p50
Pacing curves recomputed nightly 05:00 UTC · Winners = ROAS ≥ 1.5 & lifetime spend ≥ $1k · Curves = median (p50) of cumulative-to-day-N; daily figures are Meta-reported.
Engagement signals are lifetime (the daily snapshot feed doesn't yet carry per-day engagement) — Eng. velocity = total engagement ÷ impressions, the early-rate signal that best predicts winners.